1. “An athlete-backed brand’s success is largely dependent on whether it’s filling a gap in the market.” Loved this read on the rise of the athlete-founded brand via Glossy.

2. Did you see this daughter’s TikTok about her dad’s boating app? It’s had over 20 million impressions and counting and to me this is social media at its best. 

3.  Love her or hate her, Kim Kardashian is a brilliant marketer. 

4. What if we made affordable childcare about Wellness? A great read via The Cut.

5. Two of my favorite spots from living in other cities are now opening in Scottsdale and I am thrilled! First Jeni’s Splendid Ice Cream is opening in early 2023 and then Uchi is opening in late 2023. 

6. Does Gen Z have all the money? “Some sneaker brands like Nike are deliberately targeting Gen Z and their supposedly frivolous spending habits to help bolster sales.” 

7. The 17 Best Wellness Resorts in the World. Sign me up.