JJ Watt is very much a brand within himself so the NFL star needs little help when it comes to social media strategy.
However, in the Summer of 2021, he was interested in launching on the fastest growing social media platform, TikTok. I was fortunate enough to team up with the talented people at Fox Hammer Media to help JJ make his Instagram Reels and TikTok debut.
We strategically launched his TikTok with the first images of him in an Arizona jersey ahead of his Cardinals debut. Fans were quick to share their excitement and he earned over 4 million views on the platform before the 2021-2022 season even began.
