For 7 years, I led the Arizona Coyotes social media, digital content, influencer and partnership marketing strategy. While there, I redesigned a digital sponsorship pitch strategy to include scalable performance-based valuations and a la carter offerings, resulting in $600,000 of new digital sponsorship revenue. From 2019 – 2021, we launched a pilot program with Meta aimed at increasing next gen engagement (+115%), social media sponsorship, single game ticket sales (12x ROAS) and total watch hours (+37%).
While there, I launched the NHL’s first social media influencer program highlighting both local influencers and global content creators, earning over 10 million impressions per season.
Some of my favorite work was forming effective brand partnerships with like-minded, non competing brands, including our “Frys from the Guys” campaign featured in Sports Business Journal.
Kind Words
“Between 2019 and 2020, year-over-year, the Coyotes saw a 115% increase in content engagement and a 37% increase in FB Watch hours. They became the first NHL team on Instagram Reels and revamped the digital sponsorship selling process to ensure their social team is integrated at the onset of the sale." - Sports Business Journal
Social Media Strategy
Platform Onboarding
Brand Partnerships
Influencer Marketing
Paid Media
Platform Analytics
Community Management
Events
