Happy Easter and Masters Sunday! It’s going to be a great day. 

I mentioned this on Twitter but I truly feel like Netflix’s Full Swing documentary series has made me so much more invested in golf. To me Full Swing is sports content at its best – giving the audience a peek into the players personalities and personal lives. 

I’m really excited to see all that Erin and Sara Foster will do with their new Venture Capital firm, Oversubscribed. The powerhouse sisters will primarily focus female-founded brands noting “if we don’t understand the customer, then we can’t help.” via Glossy 

Have you noticed an uptick in SMS marketing? Brands need to find a balance between driving transactions and building deeper connections with customers. (Business of Fashion) 

This has to be somebody’s dream job! Red Bull is hiring a Director of Athlete Marketing in Santa Monica, CA. 

One of my favorite new-to-me social media follows in 2023 has been Neha Ruch at MotherUntitled. Her bio says it all: The place for ambitious women leaning into family life.

I can’t get enough of these NWSL inspired nails by artist Spifster Sutton.